Using Digital Co-Creation for Business Development

Welcome to USCO project

Digitalisation of business is a global megatrend that has a dramatic influence on value creation for services and processes across industries and public organizations.

The main focus of the USCO-project is to develop Finnish companies capabilities to utilize digitalisation. The project explores digital business development on an organizational level, and in implementing open service innovation. USCO-project relies on experimentation and taking action when developing digitalisation.


Four viewpoints to digitalisation

Leadership   Wellbeing at work   Open innovation     Customer centricity


Ligthart, R., Keränen, K. & Minshall, T. (2018) An initial framework for open service innovation adopting digital co-creation. In Iain Bitran, Steffen Conn, K.R.E. Huizingh, Olga Kokshagina, Marko Torkkeli,Marcus Tynnhammar (Eds.) Proceedings of ISPIM Innovation Conference 17.-20.6.2018. Stockholm.

Larjovuori, R. L., Bordi, L., & Heikkilä-Tammi, K. (2018). Leadership in the digital business transformation. In Proceedings of the 22nd International Academic Mindtrek Conference (pp. 212-221). ACM.

Keränen, K. & Ligthart, R (2017). Digital Open Innovation and Co-creation in Service Organisations: Enablers and Barriers. University of Cambridge 21st Annual CIM Symposium – Globalisation 2.0. TBA.

The Role of Leadership and Employee Well-being in Organizational Digitalization, Slideshare.
Larjovuori, R-L., Bordi, L., Mäkiniemi, J-P. & Heikkilä-Tammi, K. 26th Annual RESER Conference

Using Digital Co-Creation for Innovation Development.
Ligthart, R., Porokuokka, J. & Keränen, K. 26th Annual RESER Conference

Human resources in digital business transformation. PDF, sivut 117-118, Slideshare.
Larjovuori, R-L., Bordi, L., Mäkiniemi, J-P. & Heikkilä-Tammi, K. 8th Nordic Working Life Conference.


USCO project develops Finnish companies on a 3-year timespan


Current state analysis and experimentation



Piloting new ways of working



Roadmap to digitalisation



Tools for digital co-creation

ViimaViima is a Finnish cloud service focusing in particular on developing and validation of new ideas. Viima is an official partner of USCO project. Live demo available. REALDeveloped by Humap Software, REAL is a versatile online service allowing employees to participate in transformation processes. MuralMural is a virtual whitegoard developed by Tactivos. It is used by many finnish organisations and educational institutes. The service is free to use for small teams. InnoduelInnoduel is a new Finnish service for employee online participation. RealtimeboardRealtimeboard is another virtual, real-time whiteboard. In many ways it is similar to Mural. OrchideaOrchodea is a Finnish service for co-creation, crowdsourcing and product development. OwelaOwela is an online innovation space which helps companies to develop products and services together with their users. 

Contact information

Ruusa LigthartProject managerLaurea UAS+358 50 5015100ruusa.ligthart@laurea.fiRiitta-Liisa LarjovuoriProject managerUniversity of Tampere050 433 6260riitta-liisa.larjovuori@uta.fiKrista KeränenScientific leaderLaurea UASkrista.keranen@laurea.fiKirsi Heikkilä-TammiScientific leaderUniversity of Tamperekirsi.heikkila-tammi@uta.fiLaura BordiUniversity of Tamperelaura.bordi@uta.fiJaakko PorokuokkaLaurea UASjaakko.porokuokka@laurea.fiJaana-Piia MäkiniemiUniversity of Tamperejaana-piia.makiniemi@uta.fiTarja LaakkonenLaurea UAStarja.laakkonen@uta.fiJohanna LiljaUniversity of

In collaboration with